Build a Revenue System That Works — Every Step of the Way
As your Fractional CRO, I’ll unify marketing, sales, and delivery into one system—grounded in clear positioning and executed across the modern bowtie funnel.
What is a Fractional CRO?
A Fractional Chief Revenue Officer brings executive-level revenue leadership without the full-time cost. I work with founders and leadership teams to align positioning, messaging, marketing, sales, and delivery into a connected growth engine—then guide your team to execute with confidence.
- Diagnose leaks and friction across the entire journey
- Design a connected revenue system with measurable KPIs
- Enable your team with simple playbooks and operating rhythms
Engagement Options
1) Fractional CRO Partnership
Ongoing leadership (typically 1–2 days/week) to steer strategy, cadence, and execution.
2) Revenue System Design Sprint (30 Days)
Deep dive, funnel mapping, KPI model, and a prioritized 90-day execution plan.
The Modern Bowtie Funnel
Foundation → Attract & Convert → Deliver & Expand
Foundation: Market Positioning & Message
We clarify who you serve, the problem you solve, your category position, and a buyer-first narrative. Without this foundation, everything else leaks.
- ICP & Segments
- Positioning Statement
- Value Proposition & Proof
- Messaging Hierarchy
- Offer Architecture & Pricing
Community
Earn trust in the ecosystems where buyers gather.
- Partner & influencer map
- Referral/advocacy motions
- Category design POV
Awareness
Make the right people see you, repeatedly.
- Channel mix & cadence
- Paid/owned/earned plan
- Creative & hooks
Education
Teach, don’t pitch—reduce perceived risk.
- Problem/Solution assets
- Nurture & scoring
- Case & proofs
Selection
Buyers choose with clarity and confidence.
- Buyer enablement
- Offer packaging
- Frictionless close
Onboarding
Set expectations and momentum from day one.
- Kickoff checklist
- Success plan & roles
- “Time-to-value” goals
Impact Delivery
Deliver measurable outcomes—repeatably.
- SOPs & QA
- Milestone reviews
- Outcome dashboards
Loyalty
Strengthen the relationship and reduce churn.
- QBRs / EBRs
- Voice of Customer
- Community & education
Growth
Expand value and turn clients into advocates.
- Expansion/upsell playbooks
- Advocacy & referrals
- Case creation engine
What You’ll Gain
- Clarity on ICP, positioning, and message
- A connected plan across marketing, sales, and delivery
- Stage-by-stage KPIs and operating rhythms
- Enablement: scripts, templates, and SOPs
- Confidence in predictable growth
How We Measure
- Community reach & referral velocity
- Awareness lift & MQAs/MQLs
- Education engagement & SQL rate
- Cycle time & win rate
- Onboarding TTV & NPS/CSAT
- Retention, NRR, and expansion
Working Together
Cadence: Weekly leadership sync, stage owners, and dashboard reviews.
Artifacts: Positioning brief, messaging hierarchy, stage playbooks, KPI map, scorecards.
Outcome: A self-sustaining revenue system your team can run confidently.
Ready to strengthen every part of your revenue system?
Let’s diagnose the leaks, align the team, and build a system that compounds.